Ep 38: Packaging (Bundling) & Pricing your Stuff is a nuts and bolts deep dive into how you can increase your profitability & revenue whilst lowering your cost inputs all by Bundling and Upsell. (Free Ebook avaialble on the home page)
The 4 basic concepts outlined in this Episode are:
Concept 1: Mark up & Gross Percentage return - Coach nicki outlines the rough averages for Wholesale (50 Up 33 Back) & Retail (100 up 50 Back) and (200 up and 100 Back). Average retail Mark up runs at around 210% but is very industry specific.
Concept 2: Know Your Costs so You Know what to Upsell - Coach Kerrie goes through why its so necessary to know your costs down to the last egg. THEN you can create offers that upsell like a cafe selling Coffee refills to take with you for only $2. This 1 simple & clever thing helpde Kerrie turn over $500k PA equivalent ontop of regular revenue at her Cafe and increased sales revenue by 50%.
Concept 3: Experience Bundling is a concept both Coaches come up with whilst live recording this session. It outlines how you make a $300 haircut session into a $450 sale. Coach nicki got excited about low cost services to bundle in to increase customer transaction. Coach Kerrie wondered why shampoo & conditioner was not on a subscription and both coaches agreed that by tweaking a few offers and the way they were offered, there was another $500 per customer revenu ongoing per year.
Concept 4: Value Ladder - Coach Nicki explains how your value ladder gives your customers every opportunity to spend as much money as they want to with you, so that you don't leave any money on the table.
This a jam packed episode full of practical things you can implement after you hear the podcast which will help you think about how to increase sales and per unit transaction values.
For any questions or comments email us here.
This recording was done at the 101.1FM studios just before the L.I.V.E weekly business show broadcast every monday night at 6pm via Iheart radio.
Coach Nicki operates businesses in the flower industry 1 of which is Southside Flower Market.
If you want to email nicki a question, do that here.
Coach Kerrie operates a coaching business called Altittude Business Solutions.
If you want to email kerrie a question, do that here.
** This episode has light swearing. Careful around little ears **
If you want to listen to the live show that touches on this you can listen to that here.
Pricing & Bundling your Stuff is a deep dive into how you can make more money by just tweaking a couple of things in your sales process and also your production input costs.
The coaches this week gave so much Value that they also produced a 1 hr BONUS CONTENT INTERVIEW that deep dives further into these concepts presented on the live show. If you like what you hear in this live show, go grab the Bonus available as well.
Coaches Corner this week was about upselling tips to increase revenue by 50% and also how to create an experiential upsell model.
The nickism this week is: A 1/2 not just A or B. Coach Nicki is business coach and owner of Southside Flower Market in Logan City, Australia.
Coach Kerrie is a business coach and owner of Altitude Business Solutions.
Together they co-host along with Mal West the Business 101 Show L.I.V.E every Monday night on Logan Cities 101.1Fm.
Hollly Walton is the Senior Business Development executive at the Logan Office of Economic Development. If you ask her what her title is she laughs and says "its a mouthful, I prefer Business Consultant. Not too fussed with titles" and thats the reason that people are drawn to her.
A business executive who started her career in the Australia post mail room sorting express post parcels Holly has gone on to become a professional marketing executive, hold 3 degrees including Marketing, Business Commerce & Masters in Business Law.
"Be satisfied knowing that you did the best you could" is a Holly mantra. Fulfillment should come internally and not based on FOMO or social media external sources.
The Logan City Council job was a move from Western Australia government and the delight of descovering the vibrancy and the tenacity of the businesses of this region has inspired Holly endlessly. An AFL loving down to earth real person, Holly is a breath of Fresh Air and has a genuineness that is refreshing and stragely comforting.
Holly loves the LOED. Its an effective office with real results for businesses of logan. 1 example of such is the #thinklocalbuylogan project.
This interview was recorded by Coach nicki at the 101.1FM studios and Holly also co-hosted Ep 37 Live Show of the Business 101 Show which is available on podcast on this channel also.
Governements at both State & Federal levels are giving out money to businesses, still. Don't know where to start looking? Havent had time to see if you qualify, then this episode is a useful one for you. Hollly Walton joins us as Co-Host tonight from Logan Office of Economic Development and she runs us through exactly whats on offer and how to apply for it.
There is also a bonus interview with Holly available if you'd like to hear from a Triple Degree Senior Business executive whos made it her mission in life to help businesses in Logan succeed.
Hosted by Coach nicki with Mal West the Business 101 show is a Live radio show transmitted every monday night from the Logan 101.1FM studios.
Andrew Griffiths is Australia's #1 Business Author. His Current book:- "Someone has to be the most expensive, Why not make it You?" is his latest and number 14 in his Body of Work. Having spoken in over 65 countries he is not what you would probably expect.
Completely self made Andrew has had to work out his own mind and then move forward on his path which is one of an inate sense of purpose from helping others discover their own path and voice.
The conversation with Coach Nicki & Kerrie Saverin from the Business 101 Show is a candid chat about everything from his childhood right through to how he ended up presenting on behalf of the European Union. Andrew not only challenges what we believe to be tenents in business but encourages us to think again about the exact situation we find ourselves in, right now.
A real Aussie bloke Andrew tells it how it is and shares not only his wins but his failures as well. This is a masterclass in business delivered in under an hour by the Master himself.
Andrew Griffiths Australia's #1 Business Author (14 books and counting) joins the Business 101 Show. Not only a talented businessman, Author and speaker but also a sought after advisor to organisations around the world including the European Union.
** The full bonus interview is available from our website also.
Coach Nicki is joined by Mal West & Kerrie Saverin as they pull apart the notion of business needing to create better experiences for customers not just transactions.
Nickisim this week is: Theres no money in the middle (Just don't be Batsh*t Crazy)
Coaches Corner this week focuses on Unearthing what Experience you can provide your customer.
Come meet Councillor Teresa Lane - A refreshing individual who tells it how it is, is direct non washy and commits to a position she believes in. Not only a Logan City Councillor but a previous Federal staffer who at one time was running the Manager of opposition businesses office in Canberra, has worked with the Shadow Treasurer Jim Chalmers & who now fiercely serves her constituents in Division 2 in Logan City.
How can a person get excited about a public toilet block in a suburban street in Logan City? Simple, when they're not only a local champion but also happen to be the head of the infrastructure committee for the LCC.
Teresa lane is an onion, the deeper you go the more you find and thats where the onion metaphor ends, because you smile more and more the deeper you peel.
This bonus podcast was recorded in the Studios of 101fm and as part of the Business 101 show hosted by Coach nicki, Monday nights at 6pm on 101.1FM, facebook live and available for catch up via podcast via the podcast tab on our website.
Ep 35 special Co Host Stewart Fleming in the chair this week. A master coach & Entrepreneur with over 8 different current operating businesses, Stewart is a live test case on what it means to be organised, focused and loving the life being lived.
Councillor Teresa Lane slips into the Business Hot Seat tonight to discuss the Golden Triangle & Home Based Businesses.
A dynamic and diverse individual Teresa has lived many lives. To catch up with her story and an indepth getting to know you, look up the bonus interview on this platform.
The Business 101 show is hosted by Coach Nicki & Mal West every Monday night live on Logan Cities 101fm.